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Mary Kay Ranks 2nd on Forbes 2026 Best Customer Service

The honor follows a standout year, which concluded 2025 with a total of 25 global awards, underscoring its continued focus on corporate excellence.

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By: Rachel Klemovitch

Assistant Editor

Mary Kay Inc. entered 2026 with momentum, ranking on Forbes’ 2026 Best Customer Service list, where the company ranked #2 overall. 

The honor follows a standout year for Mary Kay, which concluded 2025 with a total of 25 global awards, underscoring its continued focus on corporate excellence, the direct selling industry, social impact, environmental sustainability, science, and innovation.

Ryan Rogers, CEO of Mary Kay Inc, said,

“Every interaction with our customers is an opportunity to make someone feel seen, supported, and valued. Climbing to the No. 2 spot in the Forbes ranking is a strong validation of our people-powered culture and demonstrates the significance of what we can accomplish together. It speaks to the second-to-none reputation of our Independent Beauty Consultants, the passion of our customer service teams, and company values built on service and making time for others.”

The Forbes recognition highlights Mary Kay’s enduring commitment to putting the customer at the heart of everything it does, from seamless digital support to personalized beauty advice. 

The Forbes Best Customer Service ranking spotlights organizations that have set the gold standard for responsiveness, empathy, and excellence in service delivery – and Mary Kay’s placement at number two reflects a remarkable year of business transformation.

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